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Young Bird Plan 2018 Guanish Product Design International Competition

Young Bird Plan 2018 Guanish Product Design International Competition

In recent years, countless brands have upgraded their products, and made products more attractive to young consumers, especially those top luxury brands. In this August, Burberry, the traditional luxury brand in UK, adopted bold letters as its logo instead of the original knight image and published its new logo graph. Besides, in late 2016, Burberry invited young idol Kris Wu as its brand endorser. Undoubtedly, the world is continuously re-constructed and everything deserves to be redone in the era of consumption update. Ranging from urban renovation to living necessities, it is your value that makes you successful, and it is the person who is dependent on you determines the trend.Just as the poet says, with wind it steals in night, mute, it wets everything. So when re-construction permeates through our daily life, it is always in a gentle way which can’t be rejected.
We may come to a new stage of happy life if we change original living norms. So do tea.Tea, a leaf grown in deep forests and remote mountains is always the spiritual drink of scholars through thousands of years’ accumulation. However, it can’t be accepted by 80s and 90s young generations in China. Under the promotion of cultural rejuvenation and consumption update, tea market is changing its traditional sales mode to a more diversified, modern and younger sales mode. As a result, it is reported that young people pay more attention to tea and tea-drinking lifestyle than before and tea becomes the best substitution of coffee and soft drinks.Xiao Guan Tea, a high-end Chinese tea brand covering all tea categories takes its responsibilities to explore a happy lifestyle and improve people’s living standards. It begins its business from scratch and becomes a legend in the industry within only two years. Apart from its high quality, Xiao Guan Tea makes every effort to promote the importance of innovation and make Chinese tea younger and more fashionable.Food Grade Aluminum Jar.
Since the emergence of tea bags, the western changed their way to drink tea, which hastened the birth of Lipton, a world-level tea brand. Based on that, Xiao Guan Tea expects to change Chinese people’s experience of original leaf tea by beautifying tea package.After three years’ exploration and over 10 package materials’ trials, food grade aluminum jar was selected as the package of Xiao Guan Tea. The aluminum jar is both safe and environmental, which can be recycled. Meanwhile, one jar for one cup of tea is really convenient for the young, and the jar becomes one of the most innovative attempts in tea package industry.Modern Tea Set to simplify the way Chinese people drink tea, innovative tea set shall be also provided.
The fashion and modern tea set designed by Xiao Guan Tea makes tea drinking easier and more convenient. It also combines the function of covered bowl and Kowloon cup while integrates the style of western modern tea set. Accordingly, the tea set brings a new experience to people who drink tea. Xiao Guan Tea located itself as world Chinese tea, which aims to make Chinese tea more well-known to the whole world by reconstructing traditional tea culture and tea industry. Standardized products make the consumption process more efficient and simplified. Besides, the fashionable package design attracts more young people. Xiao Guan Tea develops its products based on users’ experience while taking all details in the process of tea drinking into account. As a result, the Chinese tea culture and its traditional industry frame are combined and rebuilt by Xiao Guan Tea.This time, Xiao Guan Tea, along with international competition platform Young Bird Plan, launches “Guanish”product design international competition. It calls for younger and creative minds to design a new series of tea drinking products which may create new style for young generation to drink tea.

CHALLENGE:
Whole design schemes for Xiao Guan Tea shall include:

-Colorful tea jar (it shall be fashionable, cool and attractive to young people);

-Colorful tea set;

-Package jar for the tea; package for the tea set; package for the whole suit;

Package materials are not limited, but environmental protection and sustainability shall be considered.

EVALUATION CRITERIA
-Deep understanding of tea culture demands in modern era, which shall be presented in your design work. (analysis graph is ok);

-Your design shall deconstruct the image and people’s cognition of traditional tea culture in anindividual way, while maintain key elements in traditional tea culture;

-Your design shall be fashionable and can stimulate interest in tea and tea culture of the young

-Your design shall be economic, practicable and aesthetic. Besides, your design shall be easy to be realized and manufactured in low cost and large scale;

-Environmental protection will be a plus;


Short Description

Xiao Guan Tea, along with international competition platform Young Bird Plan, launches “Guanish”product design international competition. It calls for younger and creative minds to design a new series of tea drinking products which may create new style for young generation to drink tea.




Organizer

Young Bird Plan, Xiao Guan Tea

Link to Competition

Link to Registration form

Prizes

-First Prize
1 winner; 60,000 RMB (pre-tax); black-edition tea; 2.0 version tea set
-Second Prize
2 winners; 20,000 RMB each (pre-tax); golden-edition tea; travel mug with tea leaf filter
-Top 10
7 winners; silver-edition tea; if the winner do not graduate from school, he or she will be offered an opportunity to practice or work in headquarter of Xiao Guan Tea Group.
-Top 30
20 winners;
-Top 30 honor of certificate
Shortlists
Finalist certificate
All winners (include shortlists) will be awarded YOUNG BIRDS Magazine of 5th anniversary edition; winning schemes will be published on media platforms of Young Bird Plan and its magazines.

Type of Competition

Open to the public/Minimum requirements (Open to anyone that complies with the requirements), Single stage (Winners selected immediately)

Who can Participate

-This competition is open to professional designers and students of all ages with industry-specific background or design enthusiasts across the world;
-Each group (three members at most) shall submit only one entry;
-Each participant has to register on our website; for any question, please visit our website.

Dates and Time Frame

Registration Opens November 27, 2018
Registration Closes February 7, 2019
Deadline to Submit Project February 14, 2019
Winners announcement Date

Languages

English

Location of Competition

China

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