Interior Design Comepetition: Future Pharmacy

Interior Design Comepetition: Future Pharmacy

Th.Kohl is looking for new furniture/architecture concepts for the realization of the pharmacy of the future, meant as a “space dedicated to the customer experience” where relationships between people and attention to the person is at the core of the whole design.

-Design area: the concept you propose shall be designed for a pharmacy of about 170 sqm (min 120 sqm, max 300 sqm), that you may dispose of as you prefer, inserting architectural elements, walls and other elements to create the various spaces described below.

-Functions / spaces: in order to create a new cozy and human centered “retail space”, the pharmacy of the future shall include several areas dedicated to the customer, his/her wellness and well being, with dedicated cabins (private rooms to offer services such as blood pressure measurement, beautician cabin, advisory cabin, etc.).
You may even include other spaces such as bar, bio/nutritional bar, play area for children, etc. to give maximum importance to the relationship between people and to enable the chemist and his/her team to establish a direct contact with the customers. In addition, in order to allow the chemist to dedicate the proper amount of time to the customer without interruptions, the pharmacy shall provide for sales support elements (touch screens, tablet totems or similar, useful for example to retrieve information about the products) and other advisory items for customer use, or other elements able to entertain and inform the customer, avoiding any waiting times.

-Technologies: the pharmacy of the future will offer free Wi-Fi to all customers and may provide for the use of technologies and systems dedicated to making this new “retail space” human-centered and cozy, with possible plays of light, colors, scents or other automated systems that may contribute to turning the customer experience in an unforgettable moment. You are also invited to suggest technological solutions to support the furnishing elements – led wall, touch screens and tablet totems, etc. will contribute to making the pharmacy “unique channel” – and of the other dedicated spaces (see paragraph Furnishing items and other elements ).

-Furnishing items and other elements: the pharmacy of the future shall include some basic elements, needed for the normal operation of the pharmacy:
⦁ a counter: it shall not constitute the focus of the pharmacy, rather it shall be considered one of the various spaces available inside the venue. The counter will be used to sell medical prescription medicines and shall allow to the chemist an easy access to the back office where the medicines are stored and organized. In addition, include near the counter and in some other strategic areas of the pharmacy some automated points of delivery for medicines, for exclusive use by the personnel (please see https://youtu.be/TNnmx8Zih8U – http://pharmathek.com );
⦁ access to the back office: you are invited to specify where the back office should be placed (even if the back office is not object of the contest). Keep into consideration that it shall allow easy use by the chemist and his/her team, near the counter;
⦁ info points / totems / desks: you may include some informative and entertaining elements where the customers may learn more about some aspects related to well being and wellness, including led wall, touch screens and tablet totems or other elements;
⦁ the new retail space shall include also some corners dedicated to selling nutritional supplements and other medicines that do not require medical prescription. The chemist and his/her team will move around these dedicated spaces to facilitate the relationship and the direct contact with the customer, while avoiding any unnecessary waiting times.
Do not suggest catalogue furnishing items, rather propose customised and tailored solutions.

-Style and materials: the researched pharmacy of the future shall have a minimal, modern style that will also be reflected in the choice of materials, with a preference for hi-tech materials (steel / crystal) or natural materials (wood, etc.) in line with the wellness and wellbeing values.

-Branding: the pharmacy concept you propose will be offered to different retailers (not branded by Th.Kohl), accordingly suggest solutions/supports dedicated to the pharmacy image to give maximum visibility to the identity of the chemist and of his/her team, conveying the story, values and identity that distinguish it. For some examples of visual communication, you may have a look at the following link: https://www.thkohl.it/comunicazione-in-farmacia-farpro/

-Target: the pharmacy of the future shall be a cozy and human centered place, addressing a very wide public, as it truly represents a “retail space” aimed at the customer experience. The concept shall not be created for a specific country but may be applied to various international contexts.

-Deliverable: upload all the materials that better present your projects (rendering, images, sketches, descriptions, etc.), providing a textual description of your proposal of at least 150-300 words and, if necessary, remember that you can also attach a .ZIP archive containing extra materials.

-Evaluation criteria:
Degree of innovation (5/5)
Functionality and interaction (5/5)
Aesthetics (4/5)
Eco-friendliness (3/5)
Project submission (3/5)