Swiss Original Handmade Creative Project

Swiss Original Handmade Creative Project

Swiss Original Handmade Creative Project
For centuries, the Swiss tradition of Emmentaler AOP cheese production has focused on the art of cheesemaking, on artisan skills and on HAND MADE expertise, all underpinned by a caring attitude towards nature, time, materials, know-how and the vital energy of the environment we live in.
In order to be able to continue to read, refresh and interpret its own values in an innovative, contemporary and disruptive way, from the outset Emmentaler Switzerland has always been very keen and interested in engaging, supporting and promoting the world of art, talent and creativity for all.
As was the case in past competitions, exhibitions and communication initiatives, Emmentaler Switzerland is launching a new open creative competition for the collection, valorisation and exhibition of a broad selection of works and thematic artworks.

THE SWISS ORIGINAL
As part of the new globalisation of recent decades, we have learned to appreciate not only certain values and products shared by many civilisations, but also values and products expressly linked to the geographical, historical and cultural origins of specific local areas.
This competition aims to collect, valorise and exhibit artworks that tell stories of Swiss originality. Originality intended in terms of both methods and content that are more specifically and quintessentially “Swiss”, as well as those that are more ironic, interpretative and disruptive.

Contest under the patronage of Brera – Accademia di Belle Arti and with the support of Cumulus Association

EXHIBITION – EVENT
In the first half of November 2019, a major Exhibition-Event will be organised in Milan featuring the winning projects, the projects that receive mentions and a broad selection of those deemed to be of high quality and pertinent in consideration of the general objectives of the competition.

PANEL OF JUDGES
Andrea Amichetti, Zero – Founder
Stefano Aronica, Consortium Emmentaler AOP
Giovanna Frova, Switzerland Cheese Marketing Italy
Maria Cristina Galli, Accademia di Brera – Vice Director
Michael Krohn, ZhdK Zürich Hochschule der Künste – Cumulus Association
Stefano Maffei, PoliFactory – Director
Massimo Bruto Randone, SosDesign – Founder
Antonio Riccardi, SEM – Editor and Poet
Toni Thorimbert, Studio Thorimbert – Photographer

DESALL
Desall.com is an open innovation platform dedicated to design and innovation, that offers to companies a participatory design tool involving in the creative process an international community coming from all over the world. To date Desall gathers more than 100000 creatives from over 210 countries and has collaborated with international brands like Luxottica, Whirlpool, Electrolux, ALESSI, Enel, Leroy Merlin, KINDER, Barilla, illy, Chicco, Mondadori and many more.
Thanks for the contamination of different cultural backgrounds and creative industries, the Desall community is able to provide high-quality project solutions for every product development phase requested by the client, from concept to product design, from naming to packaging.