Competition to Design a pop-up pavilion: Fashion Pavilion Milan
What do Tom Ford, Raf Simons, Pierre Balmain, Pierre Cardin, Gianni Versace and Virgil Abloh all have in common?
Before kick starting a flourishing career in fashion, each of these individuals enrolled to study architecture or industrial design. Architects like Zaha Hadid and Rem Koolhaas have repeatedly collaborated with fashion houses and imparted their quirky vision to develop an experimental and bespoke range of products. It is unsurprising that architects – artists who obsess over scale, shape and proportion in their work – tend to apply the same tenets to their personal style; while many fashion designers have cited architecture as a practice and individual architects as inspirations for their designs. Fashion and architecture have the same point of origin, the human body. Dressing of an individual provides a definition of personal space as do architectural structures though they are bigger in scale. Both fashion and architecture express ideas of personal, social and cultural identity, reflecting the concerns of the user and the ambition of the age. The Italian city of Milan is recognized internationally as one of the world’s most important fashion capitals, along with Paris, New York and London. Milan’s quintessential bi-annual event, Milan Fashion Week is one of the most important events for all fashion lovers, as well as industry professionals and journalists. The aim of the competition is to design a pop-up pavilion in the emblematic Parco Sempione in Milan that connects fashion, architecture and people. The pavilion should capture the essence of fashion design and celebrate its powerful impact on our society for such a long time. The pavilion should infuse fashion with architecture physically and poetically, creating a structure that is able to host different events and activate the zone.The pavilion should strive to become a “window” for man to experience the impact and importance of fashion design on the society. The pavilion should be a tribute to the idea of fashion where the visitors would transcend their olfactory, tactile and visual experiences. The participants are free to designate any kind of function (or not) to their pavilion that would fit in their narrative. The space could be a small museum/exhibition space, an experience/display center, a designer’s workshop, a pop-up ramp or even a function less vestibule. The pavilion should have an innovative built quality that would highlight a designer’s passion towards creating an avant-garde structure. The pavilion should emphasize on strong silhouettes, structure, shape and form. The pavilion should be able to create a sense of drama architecturally with exaggerated angles, oversized proportions and a distinct use of lines, shapes, volumes and other design tools.The pavilion must become an important landmark and icon for the park and the city of Milan that attracts more and more people. The pavilion should become a strong reference point that would generate awareness towards fashion design and create a holistic view of its impact on the society.
The aim of the competition is to design a pop-up pavilion in the emblematic Parco Sempione in Milan that connects fashion, architecture and people. The pavilion should capture the essence of fashion design and celebrate its powerful impact on our society for such a long time. The pavilion should infuse fashion with architecture physically and poetically, creating a structure that is able to host different events and activate the zone.
Link to Competition
Link to Registration form
Winning participants will receive prizes totaling INR 2,00,000 with the distribution as follows:First prize- INR 1,00,000/- + Certificate Second prize- INR 60,000/- + CertificateThird prize- INR 40,000/- + Certificate10 Honorable mentionsWinners and honorable mentions will be published on archasm’s website and several international architecture magazines and websites partnered by us.
Type of Competition
Open to the public/Minimum requirements (Open to anyone that complies with the requirements), Single stage (Winners selected immediately)
Who can Participate
Open to everyone.
Dates and Time Frame
Registration Closes November 29, 2019
Deadline to Submit Project November 30, 2019
Winners announcement Date December 25, 2019
Location of Competition
Location of Project (if developed)
Banner, Poster, Brochure or Triptic of Competition