2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition

2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition

How many types of vegetables are there in the world? How many types of them have you seen?

Solanum texanum, Black Carrot, Green Romanesco Broccoli, Bell Pepper, Rouge Lettuce, Rainbow sweet potato, MINI BELL(ORANGE)pepper, HABANERO RED pepper, Trichosanthes anguina, Lagenaria siceraria, Caveman’s Club Maranka Gourd, Pattypan squash,Cucurbita pepo subsp. ovifera (L.)D.S.Decker, Sweet corn…
A variety of different vegetables get together, and what kind of visual impact will it bring?

In order to enrich the publicity of Jiaxing Rainbow Vegetable Garden’s image as well as to raise Jiaxing Rainbow Vegetable Garden’s popularity and influence, 2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition is held by Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. and Young Bird Plan, the international design competition platform. The Competition, open to all of the professionals and amateurs in the global design field, aims at combining the image of vegetables with inspirational design thinking to create the unique cartoon character image for Jiaxing Rainbow Vegetable Garden. It will present Jiaxing Rainbow Vegetable Garden’s characteristics and spirit through the vivid vegetable image.
The official site prevails when all contents are involved.

Introduction
Jiaxing Rainbow Vegetable Garden is the first large scale national sightseeing garden with various types of vegetables. It integrates multiple fields such as landscape architecture, vegetable science, soil science, etc. It is located in Jiaxing, bordering Shanghai-Hangzhou Railway on the east, Changshuitang on the west, South Sanhuan Road on the south, and Zuili Road on the north, with a total land area of 553mu. It is organized and constructed by Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. And currently, it is under the process of organic regeneration, and its opening is estimated in early- and mid-April.

Jiaxing Rainbow Vegetable Garden actively explores the ecological development for the integrated Yangtze Delta demonstration area, the national strategy. It is an effective practice for the theory “Lucid waters and lush mountains are invaluable assets”. It is also a vivid case of high-quality development and construction of a model city pilot area for a common prosperity demonstration area.

Jiaxing Rainbow Vegetable Garden is the pioneer of creating the city ecological sharing spaces themed with agriculture. It provides the citizens a place for sightseeing, experience and leisure activities, brings the citizens a sense of beauty, and increases the citizens’ awareness of science.

The Jury Panel
Cao Xue: Professor, postgraduate supervisor, and vice director of academic committee of Visual Communication and Media Design School of Guangzhou Academy of Fine Arts (GAFA)
Li Mei: Professor and doctoral supervisor. Vice President of the School of Arts Management and Education of China Academy of Art.
Zhu Jun: Associate professor, postgraduate supervisor of Fine Arts School of Hang-zhou Normal University. vice director of Hangzhou City Creative Design Re-search Society.
Han Zhuo: Founder of MOTSE new media art.
Gaven Hu: Founder of Shanhei Jinggu-ai Art Toys IP, Founder of Shanhei Jingguai Brand Management Co. , Ltd.
Jack ling: China Agricultural Recla-mation Economic Re-search Association Executive Manager, Cultural tourism Creation Re-search Committee of China Academy of stage arts Expert committee、Beijing Janon Advertising Agency President.

Brief
1. To create a single cartoon vegetable character on the basis of combining all types of vegetables. There are no limits on types of vegetables, regions, gender, theme and style. The Entrant can create the character at its will.
2. There are no limits on types and methods in creation.
3. The Work should include the brand character’s three-view drawing, i.e. front, side and back view drawing; and design 3 or more than 3 actions or facial expressions that reveal the unique feature of the character.
4. To add a descriptive text necessary to the Work, including but not limited to: name of the character, thinking of creation, design narrative and scenes of future application, etc.
5. The Entrant should keep the original design file or vector file, 300dpi, suitable for printing and production.

Evaluation Criteria
1. Principle of brand expression: It should comply with the brand idea and strengthen the cognitive expression of IP brand.
2. Principle of creativity: The character should be creative and imaginative, with obvious but different image.
3. Principle of aesthetics: The character should have a vivid style, active and healthy, and is suitable for appreciation. The standards of aesthetics comply with that of the public.
4. Principle of publicity: The character should be easy for publicity and resonate with the public.
5. Principle of application: It should have a strong flexibility for shaping and developing as well as an ability of landing.
All winners of the Competition will be jointly selected by the Judging Panel of review experts as well as the public through voting. The scores given by the Judging Panel of review experts account for 80% of the total scores, while the public voting scores account for 20% ofthe total scores.

Entry Requirements
(Please submit your work according to the requirements stated below. Any violation herein means disqualification of the Entrant for shortlist.)
1. A scheme shall be presented in no more than two A2 sheets in a clear, vertical way and in readable format (with a 10mm page margin) and include following parts:
-Descriptive text on concept within 300 words (excluding the caption words);
-Registration No. (Starting with YB) shall be put in the upper right corner of the sheets, in Arial 20pt font;
-The drawings shall include but not limit to: the brand character’s three-view drawing (front, side and back view drawing), renderings, and other detailed drawings, etc.
2. Sheets in JPG format (no larger than 10MB for each) can be submitted.
3. The scheme title shall be named on your own; the scheme shall be saved in the “registration No. – scheme title – sheet No.1/No.2” format.
4. A scheme shall be submitted in Chinese or bilingual (English and Chinese).
5. All drawings and descriptive text shall not disclose the Entrant’s identity information (such as name, school, etc.).
6. The cover must be submitted online which is the key visual of your design work; it must be uploaded in the size of 1045×654 pixels, 72 dpi, less than 2MB. (Please submit your work according to the requirements stated above. Any violation herein means disqualification of the Entrant for shortlist.)
7. Due to a large amount of works uploading in mid and late stage of the Competition, please arrange your time for participating in the Competition and submit your work on time. Please avoid uploading the same work for the second time or the failure of uploading.

Deadline for registration: April 25th, 2022 23:59 (GMT+ 8)

Timeline
2022.3.09       Call for entries 
2022.4.25       Registration deadline 
2022.4.25       Submission deadline
2022.4.28       Release of initial selected entries & public voting
2022.5.05       Release of shortlisted winners
2022.5.10       Release of Top 3 and the Champion
The timeline is just for reference only, the specific time is subject to designverse official website.

Registration
1. Please register by logging into our official website: www.designverse.com.cn .
2. For the latest information about this Competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @YoungBirdPlan;
3. You can directly contact the Competition team by adding YoungBirdPlan as one of your Wechat friends,or you can enter our official website to submit questions. We remain at your service here for any further questions you may have. 

Organizer
Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co.,Ltd.
As a major part of the city, Jiaxing Economic & Technological Development Zone(JXEDZ) is a typical urban EDZ. First approved by Zhejiang Province as a Provincial level EDZ, it was established in August 1992 with a planning area of 70km2. It has been upgraded as a state-level economic and technological development zone in March 2010 by the state council. In January 2010, Jiaxing International Business Park was established with 40km2 of coverage. Currently, Jiaxing Economic & Technological Development Zone and Jiaxing International Business Park merge work at one administration and cover up to 110km2. JXEDZ has accommodated 680 foreign-funded enterprises including 38 Fortune 500 members from more than 40 countries and regions, ranking 2rd in comprehensive evaluation of Zhejiang economic development zones for eight years consecutively. JXEDZ is awarded as “National Investment Value Development Zone”, “Top 10 National Economic Environment Innovative Development Zone” and “Zhejiang Excellent Development Zone”, etc.

Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd., established in January 2018, is a state-owned enterprise affiliated to the Jiaxing Economic & Technological Development Zone Management Committee. The enterprise has integrated production, sale, leisure and sightseeing activities that involve garden planning and design, garden construction and maintenance, vegetables and agricultural products planting. Its high efficient team generally includes young members and presents professionalism and unity. Currently, the enterprise takes responsibilities of the construction and maintenance on the key large scale roads and the major parks as well as improvement and construction of the existing stock land in key areas, and plants storage and transfer, etc. For over 4 years since its establishment, it has grown to be the largest enterprise in terms of greening and maintenance in Jiaxing Downtown Area, with a greenland area of 2.56 million square meters. In 2021, it created the first large scale national sightseeing garden with various types of vegetables, Jiaxing Rainbow Vegetable Garden. The Garden actively explores the ecological development in the integrated Yangtze Delta, and is a vivid case of high-quality development and construction of a model city pilot area for a common prosperity demonstration area. It has important meanings in terms of improvement of city quality, use of city spaces, enhancing urban ecology and increasing citizens’ awareness of science. The enterprise has successively won various honorable awards: In 2021, it won “Zhejiang Provincial Greening Model Unit”; Jiaxing Rainbow Vegetable Garden won the city-level “Zero-waste City Park”; Yaojiadang Park won the first award of “The Most Beautiful Park in Jiaxing”; The project of greening and maintenance of Yaojiadang Park won the city-level “Nanhu Bei” Garden Greening & Maintenance Excellent Project Award; Eight projects including the project of greening and maintenance of Baichuan Road won district-level “Majiabang Bei” Excellent Quality Garden Greening Project Award.
 
Young Bird Plan
Founded in 2013 by Isa Ye, Young Bird Plan,is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecture design, landscape design, interior design, product design, logo design and fashion design. In past five years, it attracted participants from 1045 top design institutions and 4257 top design agencies domestically and worldwide, covering 310 cities of 75 countries.

On the one hand, the platform constantly connects and meets various demands from political, business, and academic circles and actively fill supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, as one of the most influential design competition platforms around the world, on the basis of approximately 30 competitions held for the past 9 years, we make every effort to create opportunities for young designers.

By now, we have cooperated with several governments, development agencies and international brands, e.g., Suichang County of Zhejiang Province, Yongchuan District of Chongqing City, Suzhou New District, China Merchants Shekou Industrial Zone, Hexi District of Tianjin, Jiaxing Municipal People’s Government, Jiacheng Group, Vanke Group, China Fortune Properties, Westbund, URS China, Leliving, HAY, Sunbrella, DeCastelli, MATSU Group, Xiao Guan Tea, Dongpeng Group, etc.

In 2019, the website of Young Bird Plan, a subsidiary of Young Bird Brand Management, was upgraded and transformed and formally merged into designverse website platform (www.designverse.com.cn). The platform aims to encourage young people to design with originality and in design thinking, and to have positive dialogue with the global design industry and industrial development. In a word, it strives for connecting young bird works and design talents to the most influential design platform and cutting-edge design ecosystem all over the world.

Copyright
 [Statement of Benefits]
1. The complete copyright of the winning works of the Competition will be transferred to Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. Before obtaining the certificate (prize), the winners should sign Intellectual Property Transfer Agreement with Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. and agree to transfer the relative intellectual property of the winning works to Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. The winners, i.e. the authors, permanently reserve the right of attribution to their works. Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. enjoys a variety of benefits regarding the winning works, such as applying for protection of intellectual property, redesign, production, exhibition and publication.
2. In the event that Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. needs to further improve or develop the winning works as well as to design the sideline range of products, the winners should cooperate with Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. and assist in the enhancement of the winning works according to its demands.
3. The copyright of non-awarding works shall belong to the original author. However, Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. will not be charged for the use of the works in non-profit activities such as public welfare, promotion and teaching, etc. Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. has the priority to purchase the works and shall pay according to the amount of the shortlisted prize money.
4. The Organizer has the right to display, report and use all of the entries for other publicity activities, and all the entries submitted in this Competition will be included in the commemorative album of the competition.
5. Once the work is submitted, it shall be deemed that the Entrant agrees and abides by the relevant rules of the Competition. All legal liability for any disputes caused by violation of the rights ofothers (or units) during its commercial use shall be borne by the Entrant and have no connection with the Organizer.
6. If the award-winning Entrant who fails or refuses to perform the obligation to transfer or authorize the Organizer to use the works, he/she will be deemed to voluntarily waive the corresponding prize.
7. The entries shall not violate the laws and regulations of the People’s Republic of China, and public order and good customs as well. Otherwise, the Entrant shall be disqualified from the Competition and compensate any losses caused to the Organizer and other third parties.

 [Participation Guide]
1. Before submitting the Work, the Entrant must confirm that you have carefully read and agree to comply with relevant rules of the Competition. Any entries that violate the rules of the Competition are not accepted in this Competition. The Organizer has the right to disqualify the Entrant.
2. The following contents shall not appear in the submitted works:
(1) Politically sensitive and provocative pictures, such as national flag, national emblem, flag, logos; and other images or elements with a tendency of bloodiness, violence, vulgarity, nakedness, indelicacy and etc.
(2) Images and elements with a tendency of insult, slander, or discriminatory (including but not limited to racial, religious, ethnic, gender discrimination).
(3) Any other images or elements that may cause discomfort to the public.
3. Entries submitted by the Entrant must not be authorized to any organization or individual for commercial use, and must be the original work by the Entrant without plagiarizing, misappropriating others’ works or transferring the copyright to others (If the Work contains non-original elements, the Entrant shall have the license to use the copyright of that elements). The Entrant should also ensure that their entries submitted will not infringe any rights of a third party, including intellectual property rights, trademarks, right of portrait, right of reputation, and privacy right. All legal liability for any disputes over copyright in the Competition or activities for commercial purpose shall be borne by the Entrant.
4. The Organizer reserves the right to take some or all of the following measures in accordance with the seriousness of the entry’s violation of the above rules:
(1) to reject the work;
(2) to disqualify the right for participation;
(3) to disqualify the right for awards
The Entrant shall compensate the Organizer for the loss caused by the Work being put into production but unable to be sold and other relevant losses.
5. During the Competition period, the Entrant shall not transfer or authorize their entries to any third party, to publicly publish, or to use their entries to participate in other events that are the same or similar to this Competition.
6. If more than one person cooperates, it is necessary to obtain the consent of all partners and indicate the names of all partners; multiple entries of different groups can be uploaded with the same user name. The selection results are based on the works, that is, the same user name can win multiple awards.
7. In order to ensure the fairness and justice of the Competition, the entries shall not add any third-party’s LOGO that is irrelevant to the Competition.
8. Please register and upload the entries according to the registration and submission instructions.
9. Due to a large amount of works uploading in mid and late stage of the Competition, please arrange your time for participating in the Competition and submit your work on time. Please avoid uploading the same work for the second time or the failure of uploading.
*The Organizer reserves the right of final explanation to all terms.