2nd Prize
The project is a clever experiment with visual perception, and treats the buildings as massive surfaces for the display of images. Similar to both billboards and projection screens, the proposed method of painting 5-storey-high grayscale images turns the apartment block exterior walls into holograms; viewers can perceive from specific locations the transformation of the façade’s painted texture into a three-dimensional artwork. The proposal offers an opportunity for changing surface treatments over time, the buildings becoming a curated gallery for imagery.
