Reveal – A speakeasy tucked away in the urban locale
The Prohibition era is an irreplaceable part of the history of the United States. This was a time when alcohol consumption, distribution, and even production were banned in the country. This era, even though it lasted for a short while, shaped the cultural landscape of the country and the world.
Speakeasies are one such creation that came into existence in the Prohibition period of 1920 to 1933 in the United States. They were hidden sections of an establishment that were used to illegally sell alcoholic beverages during Prohibition. Even though Prohibition never survived, the charm of a hidden-away bar certainly did.
As the food and bar industry is picking up, the desire for elaborate themes and ambiances have also risen to compete. The 1920 period’s establishment is making a return. The culture of this hidden bar is now spreading over the world. The experience is tailored to contemporary times but enriched with old-world charm.
What would a speakeasy look like in today’s time?
Planning: The ambiance of the setting must be engaging but zones of privacy and interaction must be guided separately over the layout.
Interior: The lighting, furniture, material palette, and finishes must be in synergy with the theme and ambiance must imbue a speakeasy.
Harmony: The design must establish harmony or connection with the surroundings while having outstanding interior features.
Balance: Privacy and interaction must be guided in the layout to tend to all types of users.
The site is in Amsterdam, Netherlands, which is a world-renowned tourist destination with a vibrant culture and modern society. The city has an eclectic vibe full of festivals, social events, and hopping nightlife. It is characterized by narrow streets, colorful buildings, and canal networks that create a revealing journey for pedestrians and cyclists. Renowned artists like Rembrandt and Van Gogh were notable residents who contributed to changing the landscape of art.
The speakeasy is located in the neighborhood of Wittenburg. It is characterized by artsy centers, eclectic eateries, and vibrant nightlife. Windroosplein 73 is a heritage building that is the site of this challenge. The structure dates from 1896, located in the center of Amsterdam with an indoor harbor. Initially used for the storage of lifeboats, the hall has been renovated to be used as an event location and can be used for this new typology.
The challenge of the competition is to design a speakeasy by taking impressionism as the theme inspiration.
Link to Competition
Link to Registration form
Runner – Up – 1400$ x 6
People’s Choice – 600$ x 4
Honorable Mention – 600$ x 12
Type of Competition
Open to the public/Minimum requirements (Open to anyone that complies with the requirements), Single stage (Winners selected immediately)
Who can Participate
The minimum eligible age for participation is 18 years.
The competitions are open worldwide for designers from any discipline.
You can participate as an individual or as a team of a maximum of 4 members.
All students and professionals can participate in the competitions.
Dates and Time Frame
Registration Closes December 13, 2021
Deadline to Submit Project December 14, 2021
Winners announcement Date February 10, 2022
Location of Competition
Location of Project (if developed)
Banner, Poster, Brochure or Triptic of Competition