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Product Design Competition: Fit & Function Bra

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Product Design Competition: Fit & Function Bra

Chicco-Fit-Function-Bra_800x600.png Product Design Competition: Fit & Function Bra

Fit & Function Bra – Chicco is looking for new solutions for a highly multifunctional and adjustable nursing bra and integrated accessories. As a system of products, the bra and accessories should have new features and functionalities compared to the current market offer, and should be characterized by the highest level of wearability, usability, as well as adaptability to every situation and/or growth phase of the child. The objective is to create a user experience for the mother that is as serene as possible, providing a sense of safety thanks to a range of products she can rely on.

Contest Timeline
Upload phase: 4 November 2022 – 1 March 2023 (1.59 PM UTC)
Client vote phase: from 1 March 2023
Winner announcement: approximately by the end of April 2023

Short Description

Chicco invites all creatives to design a multifunctional and adjustable nursing bra that facilitates breastfeeding and can be used in conjunction with integrated accessories. Deadline: March 1st, 2023


Artsana, Desall

Link to Competition

Link to Registration form


Award€ 3000

Type of Competition

Open to the public/Minimum requirements (Open to anyone that complies with the requirements), Single stage (Winners selected immediately)

Who can Participate

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.

Dates and Time Frame

Registration Opens November 4, 2022
Registration Closes March 1, 2023
Deadline to Submit Project March 1, 2023
Winners announcement Date



Location of Competition


Location of Project (if developed)

online – international

Additional Information

Banner, Poster, Brochure or Triptic of Competition


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